Scientific Advertising by Claude Hopkins
Is it possible that this book was written in 1923? Is it possible that a book written before the depression is the foundational work for those of us optimizing our online businesses? Yes, it is possible and true. Before the Internet, there was Scientific Advertising by Claude Hopkins. It’s a brief, clear and even motivating read. You will find Claude Hopkins Scientific Advertising free download in the Conversion Lab. Claude definitely earned his lab coat in our opinion.