Testing: Split, Multivariate and more
Testing your site is the only real way to know what your particular audience needs. There are many tools available at a variety of price points for you to choose from. More on AB Testing.
Adobe® Target Favorite
What is Adobe Target?It’s a personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.more...
Formerly Adobe Test and Target and Omniture
Webtrends enables digital marketers to deliver the most relevant messages and experiences that drive remarkable results across their mobile, social and web efforts. more...
As we've gotten to know the team at Convert.com, we/ve become fans. These guys offer a reliable, feature-rich split-testing platform that will compete with the best of them.
In their words: A/B testing is one of the fastest methods to learn more about your visitors and their preferences. Our service is primarily used for conversion optimization onsite and in landing pages. Convert Experiment™ is used by many conversion experts by agencies, in-house talent, and consultants to support their testing and conversion needs.more...
In their own words: Say goodbye to technical bottlenecks and hello to actionable data.
When it's time to take action and make changes to your site, there is no replacement for dedicated technical resources — in most organizations, these resources are hard to come by and typically demand waiting in line. Optimizely acts as your on-demand technical team, with technology that turns your creative changes into instantly generated and deployed code.
Has an API for those times when your test doesn't fit a typical pattern.
Omniconvert FavoriteIn their own words:
Surveys: Give a voice to your visitors
A/B Testing: Optimization based on solid data
Personalization: Deliver messages that matter
Segmentation: Interact with the right audience
HiConversion represents the cutting-edge in conversion rate optimization. Developed over a period of years by a team of technologists and scientists, our e-OptimizerTM solution is comprised of both patented and patent-pending modules that elevate the promise of incremental revenue generation associated with testing, targeting, and personalization to heights never before experienced by e-commerce merchants. We get results 10x to 100x faster, without revenue risk or technical complexity, and do so while concurrently delivering the lowest total cost of ownership. more...
Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. more...
Monetate’s products and people enable online businesses to implement superior marketing strategies, to quickly and easily test and target website content and features, thereby providing customers with more relevant and compelling website experiences. more...
Instead, Variant offers an enterprise experiment server, running on the customer’s own network, local to the host application and to the operational data. All components of the host application (client, server, or anything in between) communicate with the experiment server via light-weight client libraries*, while the server-side API provides centralized core feature extensibility. Variant server also acts as a distributed session manager, enabling Variant’s critical features in a modern distributed environment.
A single Variant server can support multiple application domains via experiment schemata. Each schema file, contains complete definitions of all experiments instrumented on a particular application. Even if you only have a single application, you will find the ability to deploy separate schema for every QA build very attractive.
Variant’s principal benefits include
- Direct and secure integration with operational data.
- Negligible system overhead due to experiments.
- Unparalleled ease of deployment and dev friendliness.