Books and Other Online Resources

Awesome resources for those online marketers who know how to read.

  • Scientific Advertising by Claude Hopkins   Favorite

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    Is it possible that this book was written in 1923? Is it possible that a book written before the depression is the foundational work for those of us optimizing our online businesses? Yes, it is possible and true. Before the Internet, there was Scientific Advertising by Claude Hopkins. It’s a brief, clear and even motivating read. You will find Claude Hopkins Scientific Advertising free download in the Conversion Lab. Claude definitely earned his lab coat in our opinion. more...

  • Confessions of an Advertising Man by David Ogilvy   Favorite

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    Also see Ogilvy on Advertising.

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  • Tested Advertising Methods by John Caples   Favorite

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    Download PDF for free.

    Forward by David Ogilvy.

     

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