Analytics refers to tools that help you measure and monitor how visitors to your site behave. Website analytics are the backbone of your digital lab. They give you insight into traffic sources, visitor engagement and conversion. There are many different analytics packages, from free and ubiquitous (Google Analytics) to paid tools capable of supporting complex enterprise-level websites. Some of the key elements that differentiate one analytics package from another are:

  • Implementation
  • Static vs. Real TIme Reporting
  • Customization

 If you don't already have an analytics package installed, chances are that Google Analytics is the right place for you to start. However, if you are a growing organization with millions of visitors per months and millions of dollars of revenue coming from your website, it is likely that you've outgrown google analytics and are ready to consider enterprise class packages like Site Catalyst or Coremetrics.

Read below for a brief description and review of many of the most commonly used analytics packages on the market today.

  • Google Tag Manager   Favorite

    In their own words: 

    Fast and flexible digital marketing
    Speed counts in today's global marketplace. Google Tag Manager gives you the power to create and update tags for your website and mobile apps, any time you want, at the speed of your business. more...

  • Clicky® Web Analytics   Favorite


    Clicky is a real time web analytics service. This means that when you login and view your stats, you are seeing up to the minute data on the traffic to your web site. Most services don't let you see what's happening "today" until the day after.Clicky Logo




  • GoSquared   Favorite


    We create real-time web applications that are a pleasure to use. Web apps that enable you to learn who, why, how, where from, and for how long people visit your site. You don't run a website to spend hours analysing tables of traffic stats. GoSquared Logo


  • IBM® Coremetrics Web Analytics   Favorite


    IBM® Coremetrics® Web Analytics is the analytics center that fuels the IBM Coremetrics Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.


  • Google™ Analytics   Favorite


    Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.


  • KISSMetrics   Favorite


    KISSmetrics provides simple yet powerful reporting based on your person-centric data. You’ll get actionable insights without having to use your own engineering cycles. KISSMetrics Logo


  • Piwik Open Source Web Analytics   Favorite


    Piwik is downloadable, Free/Libre (GPLv3 licensed) real time web analytics software. It provides you with detailed reports on your website visitors; the search engines and keywords they used, the language they speak, your popular pages, and much more. Piwik Logo


  • Woopra™   Favorite


    Woopra gives you the tools to seamlessly make your analytics directly actionable by getting the right message to the right customer at the right time. Automatically personalize each customer’s experience with your site by showing highly targeted promotions and ads, customizing content, or making product suggestions. Unlike any other analytics service, Woopra doesn’t just help you make better decisions, it gives you the power to execute them. Woopra Logo


  • mixpanel   Favorite

    Actions speak louder than page views.
    There are many metrics that measure engagement; page views are not one of them. Make your product better by measuring actions, not page views. more...

  • Google Analytics Premium   Favorite

    It's all the power and ease you expect from Google Analytics plus extras that help you optimize and get the most from its robust capabilities. All for one full predictable, flat-rate, everything-included annual fee. more...

  • Adobe® Analytics   Favorite

    What is Adobe Analytics?

    It’s the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.

    Formerly Adobe SiteCatalyst