Create Your Own Conversion Optimization Lab

Analytics

Analytics refers to tools that help you measure and monitor how visitors to your site behave. Website analytics are the backbone of your digital lab. They give you insight into traffic sources, visitor engagement and conversion. There are many different analytics packages, from free and ubiquitous (Google Analytics) to paid tools capable of supporting complex enterprise-level websites. Some of the key elements that differentiate one analytics package from another are:

• Implementation
• Static vs. Real TIme Reporting
• Customization

 If you don't already have an analytics package installed, chances are that Google Analytics is the right place for you to start. However, if you are a growing organization with millions of visitors per months and millions of dollars of revenue coming from your website, it is likely that you've outgrown google analytics and are ready to consider enterprise class packages like Site Catalyst or Coremetrics.

Read below for a brief description and review of many of the most commonly used analytics packages on the market today.

• Google Tag Manager   Favorite

  
  In their own words: 
  
  
  Fast and flexible digital marketing
  Speed counts in today's global marketplace. Google Tag Manager gives you the power to create and update tags for your website and mobile apps, any time you want, at the speed of your business.

• Clicky® Web Analytics   Favorite

  

  Clicky is a real time web analytics service. This means that when you login and view your stats, you are seeing up to the minute data on the traffic to your web site. Most services don't let you see what's happening "today" until the day after.

   

  
   

• GoSquared   Favorite

  

  We create real-time web applications that are a pleasure to use. Web apps that enable you to learn who, why, how, where from, and for how long people visit your site. You don't run a website to spend hours analysing tables of traffic stats.

• IBM® Coremetrics Web Analytics   Favorite

  

  IBM® Coremetrics® Web Analytics is the analytics center that fuels the IBM Coremetrics Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

• Google™ Analytics   Favorite

  

  Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

  

• KISSMetrics   Favorite

  

  KISSmetrics provides simple yet powerful reporting based on your person-centric data. You’ll get actionable insights without having to use your own engineering cycles.

• Piwik Open Source Web Analytics   Favorite

  

  Piwik is downloadable, Free/Libre (GPLv3 licensed) real time web analytics software. It provides you with detailed reports on your website visitors; the search engines and keywords they used, the language they speak, your popular pages, and much more.

• Woopra™   Favorite

  

  Woopra gives you the tools to seamlessly make your analytics directly actionable by getting the right message to the right customer at the right time. Automatically personalize each customer’s experience with your site by showing highly targeted promotions and ads, customizing content, or making product suggestions. Unlike any other analytics service, Woopra doesn’t just help you make better decisions, it gives you the power to execute them.

• mixpanel   Favorite

  Actions speak louder than page views.
  There are many metrics that measure engagement; page views are not one of them. Make your product better by measuring actions, not page views.

• Google Analytics Premium   Favorite

  It's all the power and ease you expect from Google Analytics plus extras that help you optimize and get the most from its robust capabilities. All for one full predictable, flat-rate, everything-included annual fee.

• Adobe® Analytics   Favorite

  What is Adobe Analytics?

  It’s the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.
  
  Formerly Adobe SiteCatalyst
  
  

Books and Other Online Resources

Awesome resources for those online marketers who know how to read.

• Scientific Advertising by Claude Hopkins   Favorite

  
  Is it possible that this book was written in 1923? Is it possible that a book written before the depression is the foundational work for those of us optimizing our online businesses? Yes, it is possible and true. Before the Internet, there was Scientific Advertising by Claude Hopkins. It’s a brief, clear and even motivating read. You will find Claude Hopkins Scientific Advertising free download in the Conversion Lab. Claude definitely earned his lab coat in our opinion.

• Confessions of an Advertising Man by David Ogilvy   Favorite

  

  Also see Ogilvy on Advertising.
  

• Tested Advertising Methods by John Caples   Favorite

  

  Download PDF for free.

  Forward by David Ogilvy.

   

Call Tracking

• Mongoose Metrics   Favorite

  Mongoose Metrics technology exposes what happens before, during and after phone conversations to provide clients with actionable data for effective marketing spending. By implementing Mongoose Metrics’ solutions, marketers will have a holistic view of their buying process and how phone conversion optimization drives sales performance.

• Ifbyphone®   Favorite

  

  With Ifbyphone, you manage, measure, and automate voice interactions with your prospects, such as phone calls, creating closed-loop marketing where every lead is captured, responded to properly, scored, and then nurtured.

• LogMyCalls.com   Favorite

  

  In their own words: LogMyCalls is the smarter call for companies that demand more from their call tracking software. It's the one application that provides more insight, flexibility, and control for optimizing marketing and maximizing sales.

• Marketing Optimizer   Favorite

  

  In their own words: Increase targeted traffic, maximize website conversion rates, and improve sales team performance.

  • Drive More Traffic
  • Increase Conversion Rates
  • Generate More Leads
  • Sell Leads Automatically
  • Easy WordPress Integration

  

• RingRevenue   Favorite

  

  In their own words:

  30 Billion inbound calls per year. Who's calling you?

  Our technology makes it easy to:

  • Access real-time attribution & analytics
  • Close the loop between leads and revenue
  • Create and manage campaigns
  • Get more qualified customers
  • Market effectively for mobile

  

Click Tracking, Session Recording and Heatmaps

We love all of the tool categories on this page, but we especially love these. Basically, Click Tracking and Heatmap tools show us how users are interacting with our pages. They show us where we are getting real visitor's attention and where we aren't, where people actually click on the page, even if the element is not clickable and how people scroll through the content on our pages. Some of the tools even record visitor sessions so that we can see exactly how key user types interact with  site thought their session.

• CrazyEgg™   Favorite

  
  CrazyEgg offers tools to help you visually identify the most popular areas of a your page, help you to see which parts of your pages are working and which ones are not, and give you greater insight as to what your users are doing on your pages, both mobile and full sites.

• Inspectlet   Favorite

  
  In their own words:
  
  Watch individual visitors use your site as if you're looking over their shoulders.
  Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again.

• Mouseflow   Favorite

  
  In their own words: Mouseflow lets you record website visitors and see website heatmaps showing where they click, scroll and even pay attention. 
  

• Hotjar   Favorite

  
  All-in-one Analytics and Feedback – See how visitors are really using your website, collect feedback and turn more visitors into customers.  Services include heat maps, feedback polls, surveys, conversion funnels, form analytics, visitor recordings, and recruiting user testers.

• ConverTiger   Favorite

  
  In their own words:
  
  A website tool that allows you to record users sessions, see problems, fix them, and turn visitors into paying customers.
  
  Session Records that include useful information such as: referrer, IP Address, Country name, language, Browser, Operating System, Device type, Screen resolution, Landing page and Exit page, among others!
  
  

• UsabilityTools   Favorite

  
  In their own words: Understand how visitors see your website. Visualize clicks and mouse moves, discover which areas draw visitors’ attention and which go unnoticed. Test every part of your page and find room for improvement.

• Bitly   Favorite

  

  Bit.ly is the most popular URL shortener on the Web. It has been especially popular with Twitter, and is integrated with many other services. Furthermore, it tracks the links that others are sharing, so you can get a sense for how much others are sharing your links if they use Bit.ly, too.

• ClickTale   Favorite

  

  ClickTale captures every mouse move, click, scroll and keystroke that a visitor makes inside a webpage, and then sends this information back to the ClickTale servers in a highly compressed package. Our servers take a snapshot of the webpage as experienced by the visitor, and combine it with the visitor actions to recreate the original browsing session. When you then login to your ClickTale account you can see your visitor recordings, visual heatmaps and other behavioral reports.

• Captix   Favorite

  
  Capture is a secret business weapon.  Now at your fingertips, you have the mobile and social engagement tools that empower your business to reach and connect with customers where they work, live and buy. You can now learn from and apply real-time data and analytics across all communications functions to improve multiple business performance goals.  Over three years of evolution, analytics and insight have formed a suite of tools within one, simple solutions brings you power and control unlike many existing technologies.

• SessionCam   Favorite

  
  In their own words:
  
  
  • Watch recordings of your website visitors including mobile users
  • See mouse movements, clicks, mobile gestures, form input, scrolling and dynamic Ajax content
  • Generate heatmaps for mouse movement, clicks, scrolling and attention
  • Analyse conversion funnels and form drop-off to reduce abandonment
  • Find usability and design issues to optimise and improve website conversion
  
  
  

Competitive Intelligence Tools

• Wappalyzer   Favorite

  Wappalyzer is a browser extension that uncovers the technologies used on websites. It detects content management systems, web shops, web servers, JavaScript frameworks, analytics tools, and many more.

• Quantcast™   Favorite

  

  Quantcast Measurement provides free, directly measured traffic and audience composition reports. These reports are Media Ratings Council-accredited, ensuring that your traffic data is both accurate and reliable.

  

Conferences

• Conversion Conference   Favorite

  Conversion Conference is a worldwide conference series dedicated exclusively to issues related to optimizing the conversion rates of online campaigns. Experts and authors in disciplines ranging from web design, email marketing and persuasion principles to multivariate testing and usability converge for two days to discuss the latest tools and techniques available to help website owners and marketers increase the effectiveness of their online marketing efforts.

Content Drives Conversion

Charge Your Marketing Batteries. Content is the key. It draws new leads to you and then draws them back into your sales funnel.

• Kapost   Favorite

  

  Save time and extend your reach when doing content marketing. 

Conversion Rate Optimization Browser Plug-ins

These are the browser plugins we use on a daily basis to rock the house of science like it ain't never been rocked before. These plugins range across categories, from analytics debugging to competitive intelligence.

• Firebug   Favorite

  

  Firebug integrates with Firefox to put a wealth of web development tools at your fingertips while you browse. You can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page.

• Google Analytics Debugger   Favorite

  

  This extension loads the debug version of the Google Analytics Javascript (ga_debug.js) for all sites you browse using Google Chrome.  It prints useful information to the Javascript console.  These messages include error messages and warnings which can tell you when your analytics tracking code is set up incorrectly.  In addition, it provides a detailed breakdown of each tracking beacon sent to Google Analytics.

• SeoQuake   Favorite

  SEOquake is a popular and handy analytic seo-tool for Firefox, Chrome and Opera browsers. SEOquake helps to obtain an information about any site for a wide range of parameters such as page rank, Google index, Alexa and many others.

• GA Debugger   Favorite

  

  In their own words:

  Google Analytics Debugger tracks page views, events, e-commerce transactions, custom variables, social interactions and AdWord campaigns, exposing data to developers and allowing them to debug Google Analytics tracking code live on their websites.

• SEMrush Plugin   Favorite

  

Conversion Rate Optimization Inspiration

Wondering what to test? Well, you have two options. Call us, or check out some of these to see what other companies who "GET IT" are doing to increase their conversion rate and revenue per visit metrics.

• Which Test Won?   Favorite

  

  A fantastic library of split and multivariate tests for you to peruse. Subscribe for a free weekly challenge by email. See how good you are at predicting results.

• ABtests.com   Favorite

  Our goal is simple: to help people test their web sites/applications and share that knowledge with others, making everyone smarter in the process.

Conversion Rate Optimization Wordpress Plug-ins

These days, you can't throw a rock without hitting a dozen wordpress sites….you might even hit one of ours. We love wordpress for certain types of sites. But, some of the out-of-the-boxness that can make wordpress so useful also make it difficult to add conversion boosting functionality without ringing up your developer or designer and busting out the checkbook. These are the Wordpress plugins we use on our own sites and recommend to clients as well. These plugins won't solve all of your problems, but they'll keep you from banging your head against the lab wall for no good reason.

• Thesis   Favorite

• Google Analyticator   Favorite

  Google Analyticator easily adds Google Analytics tracking support to a WordPress-powered blog. Google Analyticator also comes with an easily customizable widget that can be used to display specific information that is gathered by Google Analytics using the Google Analytics API. It supports all of the tracking mechanisms that Google Analytics supports such as external link tracking, download tracking, tracking without counting administrative users, and any other advanced tracking the user wishes to add. Google Analyticator works with a majority of themes as long as these themes provide the proper plugin hooks.

Data Analysis

• Wordle™   Favorite

  

  Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.

Landing Pages Put Money in Your Pocket

The landing page has a singular purpose: To keep the promise you made to get the user to click through, and to entice them to take action. Several online services offer easy-to-create landing pages and integrate split testing into the mix. It's a key piece of equipment in the conversion lab.

• Premise   Favorite

  

  Premise empowers you to quickly and easily build custom, graphically-enhanced landing pages without cost, code, or hassle.

• LiveBall   Favorite

  

  LiveBall is software that converts more web visits into business. It helps marketers and agencies produce, target, test and optimize their most compelling web content — luring more fish into their nets.

• Mobtizer   Favorite

  

  In their own words:

  Create landing pages for mobile advertising campaigns in minutes!
  You won't need any IT skills to create amazing mobile landing pages. Simply Drag-n-Drop the elements you like or choose from our themes.

• Unbounce   Favorite

  

  With a rich user interface and a complete set of features, Unbounce offers marketers a way to test a variety of landing pages without hassling with the IT department.

• Lander   Favorite

  

  Lander offers a simple way to create landing pages and split test them. 
  

Marketing Graders

Mobile Testing and Analytics

• AppSee   Favorite

  
  In their own words:

  UNDERSTAND YOUR MOBILE APP USERS
  Appsee is a simple and powerful visual in-app analytics platform that enables you to measure, understand and improve the user experience in your mobile app.

  

Page Analyzers

Attention tracking tools show us how the pages of our website are seen by our visitors. These tools range from eye-tracking simulations to tools that simply show how a page looks in different browser sizes. These tools help us determine how the visual hierarchy and design of any page is performing relative to how our users read the page and consume the information we are presenting.

• AttentionWizard   Favorite

  

  AttentionWizard is an affordable, revolutionary tool for website designers and marketers to validate web designs before they go live. Get valuable insights to optimize the branding, colors, images, layout and buttons on key landing pages, before presenting to your client or boss.

• FiveSecondTest   Favorite

  

  Fivesecondtest helps you fine tune your landing pages and calls to action by analyzing the most prominent elements of your design.

  

• Google™ Browser Size   Favorite

  Google Browser Size is a visualization of browser window sizes for people who visit Google. For example, the "90%" contour means that 90% of people visiting Google have their browser window open to at least this size or larger.

• Feng-GUI   Favorite

  

  Feng-GUI, a pioneer in measuring visual effectiveness offer designers, advertisers and creatives, a pre-testing and copy-testing tool that predicts performance of an image and video, by analyzing levels of attention, brand effectiveness and placement. Feng-GUI simulates human vision and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at.

• EyeQuant   Favorite

  

  We help companies design websites that stand the test of attention and help your users find what they are looking for immediately. EyeQuant-optimised websites evidently communicate benefits quicker, provide a much better user experience and yield significantly higher conversion rates.

• Fireshot   Favorite

  In their own words: Capture full web page screenshots in Firefox, Chrome, or IE, and then edit and save them. In a few clicks!

• GrayBit   Favorite

  GrayBit is an online accessibility testing tool designed to visually convert a full-color web page into a grayscale rendition for the purpose of visually testing the page’s perceived contrast.

Project Management

• Basecamp   Favorite

  

Quality Assurance

• Tag Assistant by Google   Favorite

  
  In their own words:
  Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.
  Tag Assistant helps you verify that you have installed various Google tags correctly on your page. Just navigate to any page and Tag Assistant will tell you which tags are present, report any errors we find and suggest improvements that can be made to your implementation. Most Google tags are checked including Google Analytics, Adwords Conversion Tracking, Google Tag Manager and more.

• Edit this Cookie   Favorite

  This is a browser plugin that lets you manage cookies. Great for clearing cookies while doing QA on test treatments.

Recommendations

• Baynote   Favorite

  Using Baynote’s patented approach, retailers are able to understand buyer intent “in the moment” across the shopping experience to deliver compelling offers, content and product recommendations that increase engagement, conversion and average order value.

• RichRelevance   Favorite

  RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping.

Reviews / Social Proof

• Bazaarvoice   Favorite

  The voice of the customer provides invaluable insight into how your brand is perceived. Bazaarvoice allows clients to leverage this voice by creating online social communities that encourage authentic conversations about your brand. You can then amplify these conversations across a global network, allowing you to connect directly with customers. We also provide the tools that allow you to translate this user-generated content into actionable insights that drive improvements in marketing, sales, customer service, and product development.

• PowerReviews®   Favorite

  

Security / Trust Symbols

These help build trust with your visitors. This is very important to online stores. 

• McAfee®   Favorite

  

• AllClear ID   Favorite

  The AllClear ID Alert Network is the first of its kind: our technology gives you the ability to respond faster alerts about your identity, and take action if you suspect fraud. Today we have several alerts for our customers including Fraud Detection, Credit Monitoring, and ChildScan. As we continue to build the network, we will have the ability to alert you quickly and in more places when your identity is at risk.

• Verisign™   Favorite

  Billions of consumers and businesses worldwide rely on Verisign every day for access to online commerce and communications. Our expertise allows us to deliver unmatched performance in DNS services, Internet infrastructure security, and much more.

SEO Tools

• SEO Book   Favorite

  

  What is SEO Book? In Short? We offer the #1 SEO training program. And it comes with tools, videos, a private member's forum, and so much more.

• SEOmoz   Favorite

  

  SEOmoz PRO combines SEO management, social media monitoring, actionable recommendations, and so much more in one easy-to-use platform.

Shopping Cart Tools

For the Online Store conversion formula, one of the key strategies is to keep buyers from checking out when they check out. The quality of your shopping cart is the key to this. These tools enhance or replace your shopping cart for higher conversion rates.

• SeeWhy   Favorite

  SeeWhy creates a breakthrough in website conversion for many of the world’s largest and best known brands.

• Barilliance   Favorite

  

  In their own words: ONE STOP SHOP FOR ECOMMERCE PERSONALIZATION Increase sales and conversion rates by utilizing our rich website personalization suite. 5 minute setup No coding, no backend integration, no risk! Just add a single code snippet and you're done. We do the rest.

• Rejoiner   Favorite

  

  What if you could get a second chance when a shopper abandons your shopping cart? Rejoiner is that second chance. This online service brings cart abandonment emails to the masses with a reasonably priced service.

  

Social Media Batteries

Social media offers a way to save the attention of your visitors, like a battery saves electricity when it is charged. Use Content to discharge the battery and bring social friends, fans and followers back to your site for another chance to convert them.

• Oktopost   Favorite

  
  We like this social media management platform because it allows us to track conversions from social interactions. The reporting still needs work, though.
  
  In their own words:
  

  Simplify B2B Social Media Management

  As a B2B company, your content needs to be where your clients are. Oktopost lets you easily manage large-scale content distribution to social media, across all of your profiles, and company pages. Quickly create and manage social campaigns to promote any type of content.
  

• TwitterFeed   Favorite

  

  Twitterfeed will take any RSS feed and automatically generate tweets from it.

• Spredfast   Favorite

  

  Spredfast provides an enterprise-class SMMS that major brands rely on to scale social across their organizations. We check all the boxes of what big brands need.

• Hootsuite   Favorite

  

  What they say: Save your time and your sanity. Improve productivity by managing all of your social networks within HootSuite. The dashboard is designed for you and your team to listen, engage and measure all from one simple interface.

Spy Equipment

Use these tools to see what your competition is up to. Are they using analytics? Are they testing? What keywords are they buying on search?

• Ghostery   Favorite

  

  You can't really log in to Ghostery. It's a browser extension that inspects the websites you're surfing.

  We like Ghostery because it tells you how sophisticated your competition is. It will tell you if they are using analytics, such as Google Analytics, Site Catalyst or Coremetrics. It will also tell you if they have installed testing software, such as Visual Website Optimizer or Test and Target. 

  If you see a service on a site that you don't recognize, Ghostery will tell you quite a bit about it.

  Maybe your competitors know something you don't.

  Ghostery is your window into the invisible web – tags, web bugs, pixels and beacons that are included on web pages in order to get an idea of your online behavior. Ghostery tracks the trackers and gives you a roll-call of the ad networks, behavioral data providers, web publishers, and other companies interested in your activity.

• SpyFu   Favorite

  

  SpyFu is an online competitive intelligence application that allows you to browse competitors' PPC keywords, daily budget, bid prices, clicks/day, and other interesting PPC facts & figures.

• BuiltWith.com   Favorite

  

  In their own word: BuiltWith is a web technology information provider, tracking over 150 million active websites and performing over 900 billion technology lookups each year, BuiltWith is the leader in the web technology research field.

• Alexa   Favorite

  Alexa is the leading provider of free, global web metrics. Search Alexa to discover the most successful sites on the web by keyword, category, or country. Use our analytics for competitive analysis, benchmarking, market research, or business development. Use Alexa's Pro tools to optimize your company's presence on the web.

• Quantcast™   Favorite

  

  Quantcast Measurement provides free, directly measured traffic and audience composition reports. These reports are Media Ratings Council-accredited, ensuring that your traffic data is both accurate and reliable.

  

• SEMrush   Favorite

  

  Summary from Social Media Buzz:

  Strengths: SEMrush‘s data includes sites of all sizes, a list of key phrases and rankings for those terms — and provided the most accurate data of all the tools we examined.

  Weaknesses: The data were still imperfect. Customers must pay to get full data lists. And the data is only for Google traffic.

  Accuracy: The data were not perfectly accurate, though generally speaking SEMrush did not miss the mark for any of the sites we tested the way a number of the other tools did. In the end, the data were surprisingly accurate. As with some of the Google data, the information reported is just the Google search engine traffic, but this is our main area of focus and was quite accurate when drilling down into that specific area of traffic within analytics.

  How to best use SEMrush: Although imperfect, this tool came the closest to providing accurate data that I would, at least with a word of warning, be willing to share with a client about potential expectations or about where their competitors’ traffic may be. Most importantly, the add-on options and ability to see the keyword lists and how the competitor ranks for these terms is extraordinarily appealing.

Subscriber Batteries: Email Marketing Tools

Huh? What does this have to do with conversion? Weeeeeell…..everything. As you'll often hear us say "The Money is in the List." Email is far and away the most efficient and effective channel for digital marketers, Plus, if you build a list and learn how to harness its massive cash generating power, that is something you will own forever and no increase in PPC rates or algorithm change that hurts your organic rankings can do a damn thing about it. We ONLY include tools on this list that have an autoresponder function.

Use Content to discharge the subscriber battery and bring subscribers back to your site for another chance to convert them.

• AWeber Communications   Favorite

  Create profitable customer relationships for your business! AWeber's email marketing tools like professional email signup forms & autoresponder services make it easy for you to build your email list and stay in touch with prospects.

• MailChimp   Favorite

  

  MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

   

Teams that Win: Concepts and Collaboration

Concepting tools help us translate our ideas and hypotheses into actionable instructions and specs for collaborators, designers and developers. These tools range from simple wireframe tools all the way to tools that allow you to build functioning mockups of complete sites.

• Balsamiq   Favorite

  

  Mockups reproduces the experience of sketching interfaces on a whiteboard, but are easy to share, modify and get honest feedback. Wireframes made with mockups look like sketches so stakeholders don't get distracted by little details.

• WebSort   Favorite

  

  WebSort enables you to conduct remote card sorting online. Create a study, send a link to participants, and analyze the results - all through a simple web-based interface.

• Tree Jack   Favorite

  Take the guesswork out of information architecture with Treejack – the usability testing tool you can use to test your IA without visual distractions. Treejack helps you prove your site structure will work before you get into interface design.

• Optimal Sort   Favorite

  A card sort is a quick and easy way to find out how people think your content should be organised. It’s a useful approach for designing information architecture, workflows, menu structure or website navigation paths.

• MarkUp   Favorite

  Markup lets you draw on any webpage with a variety of tools to express your thoughts, make a point or just simply edit.

• Mockingbird   Favorite

  

  Mockingbird is an online tool that makes it easy for you to create, link together, preview, and share mockups for your website or application.

• MockFlow   Favorite

  

  Design, collaborate user interface concepts for your software and websites.

• OmniGraffle   Favorite

  

Testing: Split, Multivariate and more

• Adobe® Target   Favorite

  What is Adobe Target?
  

  It’s a personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.
  
  Formerly Adobe Test and Target and Omniture
  
  

• Convert.com   Favorite

  

  As we've gotten to know the team at Convert.com, we/ve become fans. These guys offer a reliable, feature-rich split-testing platform that will compete with the best of them.

  In their words: A/B testing is one of the fastest methods to learn more about your visitors and their preferences. Our service is primarily used for conversion optimization onsite and in landing pages. Convert Experiment™ is used by many conversion experts by agencies, in-house talent, and consultants to support their testing and conversion needs.

• Optimizely   Favorite

  

  In their own words: Say goodbye to technical bottlenecks and hello to actionable data.

  When it's time to take action and make changes to your site, there is no replacement for dedicated technical resources — in most organizations, these resources are hard to come by and typically demand waiting in line. Optimizely acts as your on-demand technical team, with technology that turns your creative changes into instantly generated and deployed code.

  Has an API for those times when your test doesn't fit a typical pattern. 

  

• Visual Website Optimizer   Favorite

  
  We like Visual Website Optimizer because of its rich feature set. It enables the all-important ability to track e-commerce transactions so you can test Revenue per Visit (RPV) which keeps you from increasing conversion rates but decreasing the average purchase of buyers.

• Omniconvert   Favorite

  
  In their own words:
   
  Surveys: Give a voice to your visitors
  A/B Testing: Optimization based on solid data
  Personalization: Deliver messages that matter
  Segmentation: Interact with the right audience
  
  
  
  

• Variant   Favorite

  
  Variant offers a novel approach to A/B testing, intended to overcome the limitations inherent in the existing service-based A/B tools. Their central argument is that at the enterprise scale, when it comes to online controlled experiments, all the advantages of the SaaS architecture become less relevant, while all the shortcomings mutate into fatal flaws.
  
  Instead, Variant offers an enterprise experiment server, running on the customer’s own network, local to the host application and to the operational data. All components of the host application (client, server, or anything in between) communicate with the experiment server via light-weight client libraries*, while the server-side API provides centralized core feature extensibility. Variant server also acts as a distributed session manager, enabling Variant’s critical features in a modern distributed environment.
  
  A single Variant server can support multiple application domains via experiment schemata. Each schema file, contains complete definitions of all experiments instrumented on a particular application. Even if you only have a single application, you will find the ability to deploy separate schema for every QA build very attractive.
  
  Variant’s principal benefits include
  
  • Direct and secure integration with operational data.
  • Negligible system overhead due to experiments.
  • Unparalleled ease of deployment and dev friendliness.
  * Variant is a recent startup: at the time of this writing they only support host applications with a Java back-end.

User Testing

• Loop™11   Favorite

  Loop11 is a remote usability testing tool that enables you to test the user-experience of any website and identify navigaational and usability issues. Get the hard facts about your website quickly and cost effectively!

• Usabilla   Favorite

  

  Usabilla helps you to understand your customers attitude and their motivation to visit your website or use your services.

• Chalkmark   Favorite

  Use Chalkmark to increase your customer conversion and task oriented success rates by getting quick feedback on designs before you implement or update them.

• UserTesting.com   Favorite

  

  UserTesting.com lets you “look over the shoulder” of people in your target audience while they use your website. And we make it fast, easy, and inexpensive, so you’re more likely to do it.

• UserVoice   Favorite

  UserVoice creates simple online feedback, help desk and knowledge base software. Our insight and support platforms enable businesses to understand and engage with customers with ease.

• Ethnio™   Favorite

  

  Ethnio is a tool that you use to recruit participants for research from your web site live, instead of scheduling them in advance. 

• Morae®   Favorite

  

  Morae is a leading usability software that removes the guesswork from your decisions and helps you make products people love. Record user interactions, efficiently analyze results, and instantly share your findings with anyone, anywhere.

• Silverback   Favorite

  

  In their own words:

  Silverback makes it easy, quick and cheap for everyone to perform guerrilla usability tests with no setup and no expense, using hardware already in your Mac.

  

• Kampyle   Favorite

  

  Kampyle, a pioneer in feedback analytics and customer feedback systems, helps businesses to excel in online lead generation, optimize lead capture landing pages, overcome shopping cart abandonment, etc. Similar to online questionnaires or online surveys, Kampyle's feedback forms enable you to listen to the voice of customer and to improve customer satisfaction. Kampyle offers feedback form software for small businesses as well as for enterprises, including enterprise feedback management.

• RealEye   Favorite

  
  Eye-Tracking For Websites
  See exactly what your users see. 
  Identify new optimisations & returns.

• UsabilityHub   Favorite

  
  Remote user testing service with wide variety of user surveys:
  
  • Five-second Test
  • Click Test
  • Question Test
  • Preference Test
  • Navigation Test

• Verify   Favorite

  
  Create user surveys for a low monthly fee.  Options include:
  
  • Preference test
  • Yes/No test
  • Click test
  • Multiclick test
  • Memory test
  • Annotate test
  • Mood test
  • Label test

Video

• VidYard   Favorite

  
  In their own words: Generate revenue with your video marketing by tracking individual viewer data with your marketing automation and CRM tools.

• Brightcove™   Favorite

  Brightcove Professional Online Video Services offers start-to-finish consulting, strategy, design and development services to bring your vision to reality in the shortest time possible.

• Ooyala®   Favorite

  
    Ooyala powers multi-device video for the world's biggest media companies and brands.

• Wistia   Favorite

  
  
  Wistia is professional video hosting with
  analytics and video marketing tools
  

• Vimeo   Favorite

  Vimeo is video + you. We put your videos first and give you the best ways to share, discover, and be inspired.

Visitor Feedback

• iPerceptions   Favorite

  iPerceptions' mission is to revolutionize web analytics by fully democratizing the voice of the online customer. In the web environment, people can speak for themselves, and iPerceptions ensures that they are heard at the highest decision making levels.

• KISSinsights   Favorite

  KISSinsights gives your customers a way to tell you what they need.

• 4Q Survey   Favorite

  

  4Q is a website survey tool which allows business owners to evaluate the online experience, measure customer satisfaction and quickly implement website improvements based on real visitor feedback.

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